The purpose of this research is to examine the leadership effectiveness of leaders in higher education institutions\nin order to pinpoint possible areas of improvement. Leaders in this context refer to those who assume leadership role\nin the universities ranging from department head to university president. To approach the problem systematically,\ndescriptive cross sectional research design was employed. About 120 questionnaires were distributed to those\nleaders from three public universities randomly selected and only 95 questionnaires qualified for analysis. The\nimportance performance grid was used for data analysis and it was supplemented by paired sample t test to see\nwhether the gap between importance and performance is statistically significant. Accordingly, about 28% of the\nworks of the leaders is characterized by high importance and low performance and some 19% of the works is\ncharacterized by low importance and high performance. This implies that about 48% of the tasks of those leaders\nare not on their intended priority schedule. Hence, possible planning and differentiating the daily routines from the\nstrategic works are required for the academic leaders in order to perform their activities based on their level of\nimportance to their universities.
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